Center for Exhibition Industry Research reported that 81 percent of tradeshow attendees have buying authority. That easily translates to: four out of five people who pass through an exhibit have the potential to become actual paying customers. The experts at SK Displays, the No. 1 banner shop in Sydney, see this as a great statistic for opportunity, but “only for exhibitors who know how important it is to quickly grab the attention of attendees.”
The most common type of exhibit is a tabletop because it’s easy to set up and decorate accordingly. Because so many exhibitors use this method, they may find it hard to stand out to their prospects against so many competitors.
“All trade exhibitors have three main goals in mind: brand awareness, lead generation, and building relationships. All of these can be achieved with the use of a strategically designed and placed tabletop exhibit,” says Steve Murray, general manager, SK Displays.
SK Displays, a sign and display solutions provider based in Sydney, offers their inside tips on how companies can increase the interest for their exhibits by using custom tabletop displays:
- Add a custom-printed tablecloth. Usually available in 4ft, 6ft, and 8ft; it can also be customized to fit the size of any table. The ideal fabric thickness is 210gsm especially if it’s for repeat use.
- Match the color of the tablecloth to that of your display to create a unified and professional look. Also add a logo across the front to create the illusion of a larger exhibit.
- Place the tabletop along the aisle. People passing by can easily notice it and grab a brochure on the go.
“When choosing a supplier, find one who uses dye sublimation printing like we do here at SK Displays. It’s the most advanced fabric printing technology available in the market today, producing accurate detail and rich colors. Moreover, the printout is permanent and resistant to damage,” explains Murray.
In addition to tablecloths, SK Displays also suggests that exhibitors use other advertising solutions including: brochure racks, pop up walls, backdrops, outdoor banners, pull up banner stands, and fabric printing. “All these will add to your professional appearance at a trade show, which will win the confidence of passers-by, and build your brand in a solid way.”
To find out more about how SK Displays can help increase interest in a tradeshow display with their corporate logo printed tablecloths and other products, visit http://skdisplaysbanners.com.au/logo-printed-table-cloths/