Jeff Fortmann to Lead TideSmart Experiential Division
TideSmart Global announced that Jeff Fortmann has been named executive vice president/general manager. Fortmann will lead TideSmart’s experiential offerings division, TideSmart Experiential (formerly EMG3), focusing on events, engagements and activations that generate awareness, affinity and increased sales for some of the biggest global brands.
Fortmann brings to TideSmart two decades as a content marketer and experiential executive. His experience includes high-profile positions with event/exhibit supplier and developer Highmark TechSystems and leading events, information and marketing company Access Intelligence. Access Intelligence’s properties include Event Marketer, Chief Marketer, The Experiential Marketing Summit, PROMO, The Ex Awards, PRO Awards and EventTech and Design Awards.
“Now more than ever, consumers crave authentic moments that matter,” says Steve Woods, CEO and president of TideSmart Global LLC. “As the world emerges from the pandemic, the experiential marketing industry is at a crucial juncture and is poised to see a demand for live activation events like we have never seen before,” adding, “Jeff Fortmann’s experience and knowledge of the event industry, along with TideSmart’s success in delivering COVID19-safe events while providing actionable insights, positions us better than any other marketing agency to create effective, compelling, and, most importantly, safe activations for brands.”
To accommodate a growing number of clients in the Metro NYC area, Fortmann will lead a second TideSmart location in Darien, Conn.
“Brands know that experiential marketing is the most effective way to make lasting, meaningful connections with consumers,” says Fortmann. “With TideSmart’s proven track record—and having the luxury of easy access to TideSmart’s capabilities that include CLIA licensed health screenings and clinical services as well as insights and analytics—I am beyond excited for what lies ahead.”
Since 2003, TideSmart Global has provided experiential solutions to some of the biggest companies in the world by combining the art of live experiences with the science of new and traditional media. TideSmart operates from a unique eight-acre, eco-friendly campus in Falmouth, Maine. For more info on how this award-winning experiential agency is positioning for a post-pandemic boom, visit www.tidesmart.com.