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Tourism Australia Launches Immersive Videos

A series of new immersive videos launched by Tourism Australia seeks to transport event planners from around the world into the heart of some of Australia’s most breathtaking destinations—inspiring them with the experiences awaiting groups when they are able to travel to Australia again.

Australia Attractions CollageHarnessing innovative 8D audio technology, the six videos take viewers on a sensory journey, immersing them in the unique sights, sounds and textures of iconic destinations such as Uluru, Sydney Opera House, Fraser Island and the Daintree Rainforest.

The videos have each been themed by color—blue, red, magenta, green, black and white—to evoke a range of emotions, showcase the visual diversity and vibrancy found in Australia, and provide inspiration for future incentive plans.

Phillipa Harrison Tourism Australia Managing DirectorTourism Australia Managing Director Phillipa Harrison (pictured left) says the videos would give event planners around the world a taste of what it’s like to experience Australia firsthand, but from the comfort of their homes and offices.

“Many organizations have had to put their incentive trips on hold this year, but reassuringly the demand for Australian business events experiences hasn’t waned with many still dreaming about traveling here in the future,” Harrison says. “Although the current border restrictions mean that international groups can’t visit right now, we need to continue to keep Australia top of mind through bold and engaging initiatives, and remind them of the exceptional experiences that await them when they can travel here again.

“Australia is such a unique and diverse destination for business events and this collection of new videos captures the unique colors, sights and sounds of some of our most spectacular landscapes—giving people a real sense of being there in the moment.”

8D audio is a sound engineering treatment that, when the viewer wears headphones, gives the music and sounds a three-dimensional effect for an immersive experience. It is the first time a tourism body has utilized this technology for a video series.

The videos can be viewed on the Business Events Australia website, accompanied by highlights of related business events experiences.

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