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Tradeshow prognosticators added to CEIR Predict Conference

ceir_predict_logoOfficials for the Center for Exhibition Industry Research (CEIR) have added a forward-looking session examining the tradeshows industry to be presented during the Predict Conference on Sept. 13 in New York City.

Real-time, expert views and predictions for 2013 on exhibitions in the Communications and IT and the Consumer Goods and Retail Trade sectors will be presented to exhibition industry executives, debt providers, private equity firms, investment firms, merger-and-acquisition firms and the general financial community. Predict is an event designed for executives in the exhibition industry and financial community to help them create effective and strategic planning in regard to exhibitions in the coming year.

With a recent uptick in consumer confidence, there has been a slow but positive economic change in retail trade and consumer goods underlined by consumers’ cravings for the latest technologies and communications products and services, and it is predicted to continue.

The session will be led by business media executive Tony Uphoff and includes panelists Sandra Toms LaPedis, vice president of RSA Conferences, and Joe Loggia, president and CEO of Advanstar Communications. The three panelists will discuss their views regarding which factors might stall the current economic recovery and what exhibition organizers anticipate in the short to mid-term.

“The exhibition industry is at an inflection point. The economy is showing signs of improvement, and live events have been able to weather the digital disruption. The impact of new event models and new digital technologies, however, represent both risk and opportunity for exhibition businesses,” said Uphoff. “The IT, Communications and Consumer Goods markets serve as key indicators for the overall exhibition industry, and we are very lucky to have three executives from leading organizations and brands on our panel who will share their perspective on these key industry categories. These experts will provide insights into how they see the trends in their industry sectors and how they are innovating in today’s exhibition industry and setting their businesses up for future growth and success.”

The expert analysis and industry predictions will address how important it is for exhibition organizers to continually keep their exhibitions fresh and appealing to their audience. Content shared at the conference will allow organizers to strategically look at their events and learn how new and different models can be applied. Likewise, association show organizers will learn how essential change and adaptation is today.

Predict uses the CEIR Index as the foundation for the event and for providing an objective measure of the annual performance of the exhibition industry, measuring yearly changes and predictions through 2014.

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