The Trade Show Exhibitors Association’s (TSEA) inaugural Face-to-Face Connections,the first strategic sourcing event for the exhibit and event industry, was labeled a success by participants Jan. 6-8 in Dallas. The event was specifically designed to bring buyers and sellers together to determine potential for a business match.
All participants benefited from valuable networking time with only two days out of the office by utilizing an efficient and cost-effective approach to a sales meeting. Participants met in pre-planned, 30-minute sessions that were private, focused and results-oriented.
Sourcing events such as Face-to-Face Connections are becoming more common but this is the first time for companies that use face-to-face marketing to promote their products and services. All guests attended 10–14 meetings with sellers that truly matched up with their current needs.
Vendors were equally complimentary about the event. Each seller scheduled 10–15 meetings with buyers who were prescreened, qualified decision makers and had specific needs for their products and services. They were provided a private space with no distractions for their discussions.
The environment and one-on-one attention was a favorite among sellers. All agreed they would generate, at minimum, several new customers as a result of the event.
Those interested in becoming a vendor or attendee at the next Face-to-Face Connections contact the TSEA via email at face2face@tsea.org or call (312) 842-8732.
