How the future of our industry looks will be a key focus of the upcoming UFI MEA Conference, which brings together leading players from the Middle East and Africa region and beyond, to network, exchange ideas and forge new partnerships.
According to the conference organizers, “It’s clear that 2021 will be a pivotal year for the global exhibition industry. As we battle to overcome t
he pandemic that’s brought normal business to a halt, travel and meeting restrictions are impacting our face-to-face business, while online fatigue is hitting digital events and platforms. We know our industry will recover thanks to a combination of on-site physical meetings and online digital tools, but “how” we do this will be the question going forward.”
Led by Naji El Haddad (pictured left), UFI regional director MEA, the event will be an opportunity for the business events community to gain insight into topics of strategic interest, such as economics, technology, hybrid events, skills and more.
As one of the first in-person events to return, it’s a chance to personally connect with event professionals from both the private and public sectors, from the Middle East and Africa region and beyond. The conference would like to thank their sponsors: 
There will be regular updates on the event website at www.ufimea.org. For questions regarding registration and payments, contact: events@ufi.org
UFI is the global trade association of the world’s tradeshow organizers and exhibition center operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents more than 50,000 exhibition industry employees globally, and also works closely with its 60 national and regional association members. More than 800 member organizations in 83 countries around the world are presently signed up as members. Around 1,000 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities. For more info, visit www.ufi.org or call +33 (0)1 46 39 75 00.
