Visit San Antonio has hired Shauna Goodman as associate director of Destination Experience. Goodman will help lead San Antonio’s Destination Experience team in providing support for large meeting groups and forming strategic partnerships with San Antonio’s meeting clients.
Goodman has more than 20 years of experience in account management, marketing and workforce development. Most recently, Goodman worked for the San Antonio Economic Development Foundation with SA Works, a workforce development program responsible for aligning schools to careers in San Antonio. Her leadership helped propel SA Works forward with strong education alliances across multiple key industries in the city. Prior to that, Goodman served as an account supervisor with GDC Marketing & Ideation, a San Antonio-based marketing and communications firm, where she managed local and national clients and served as the company’s live/work director.
“Shauna brings invaluable experience developing innovative solutions and strategic promotions to our Destination Experience team,” says Visit San Antonio President & CEO Casandra Matej. “She will be integral in Visit San Antonio’s efforts to be a results-oriented, thought leader in our industry while providing clients with authentic San Antonio hospitality and opportunities.”
Visit San Antonio is a 501(c)6, and serves as the sales and marketing arm of San Antonio as a leading leisure and meetings destination. San Antonio welcomes 20.9 million overnight visitors annually. Hospitality is one of the top five industries in the city, contributing $13.6 billion into the local economy and employing more than 130,000. For more info, visit VisitSanAntonio.com.