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Willwork Welcomes Lori Key

Continuing to improve its team of professionals, Willwork is happy to announce the addition of Lori Key as senior account executive.

A native of Tennessee, Lori began her career in the medical events industry, and then founded her own company, Turn Key Events, in the late ’90s. A born entrepreneur, she relished the challenge of building a business from the ground up. With an eye for art, and a passion for creating outstanding events, she began providing the industry with products and services that enhanced exhibits and venues throughout North America and Canada. In 2004, Lori moved from Nashville to Las Vegas, in order to expand her business in the tradeshow and convention industry. “With Vegas ranking as the Number One Trade Show Destination, it just made sense to make the move,” she says. “I was on a five-year plan, and now, almost twenty years later, here I am,” she laughed, “still in Vegas.”

Participating in many of the Top 200 Tradeshows in the US, Lori has a solid understanding of what is required to deliver a successful project, from conception to completion. When asked to describe her philosophy, she states, “By putting a client’s needs, wants, and desires first, you will dramatically increase the ‘lifetime value’ of that client. When you sincerely care about your clients, and go the extra mile, all your business decisions suddenly revolve around what it best for your client. One must enthusiastically embrace and fully leverage your unique ability to ‘show the love.’ When you love your customers and nurture your relationships properly, they will be with you for years to come.”

Ron Graham, Willwork’s EVP of Sales & Marketing, adds, “We’re very lucky to have someone of Lori’s years of industry experience and extensive contacts join our team. Her deep industry expertise and insights will help us serve our clients well.”

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