Among its 1,051 members, International Congress and Convention Association (ICCA) selected Wonderful Copenhagen CVB as the winner of the ICCA Best PR Award.
The judging panel was comprised of editorial representatives from The International Meetings Review’s publishers LINK and ICCA’s PR staff. The judges evaluated the PR activities and coverage of ICCA members over the course of the year and ultimately chose Wonderful Copenhagen CVB as the winner among four finalists.
Wonderful Copenhagen CVB fulfilled the judges’ criteria — strong story-telling, high-visibility coverage, brand consistency, PR reaction to a crisis, and PR that showcases success, covering both traditional print and Web/social media channels.
Ulrika Mårtensson, head of communications – meetings & conventions at Wonderful Copenhagen Convention Bureau, commented:
“To us, PR is an essential and cost-effective way of supporting and boosting sales and marketing activities, and I hope that we can inspire others in the industry to work more strategically with PR. It can really do magic to support you marketing and sales activities. I am very happy to receive the award and especially grateful to the ICCA fora. With this award, ICCA puts the spotlight on the importance of the PR discipline.”
“Copenhagen has an excellent meetings infrastructure. The city is easy to access, simple to navigate, and the selection of hotels, venues, entertainment and opportunities outside the meetings room are extensive. But this infrastructure can also be found in other meetings destinations around the world. To stand out, we have built our PR activities around three core narratives: innovation, sustainability and high quality of life, embracing the stories we want to communicate about Copenhagen. We have done so with great success: Close to 100 percent of the media coverage we generate echoes these core narratives. The significant impact of this validates our promotional strategy.”