2025 was a transformational for Ocular Therapeutix. With the launch of their new corporate branding as a focal point of their exhibit at AAO, Ocular collaborated with Vivid Global Marketing to create a warm and engaging space for attendees that showcased the new branding.
An illuminated circular canopy over the exhibit provided a guiding light attendees could see across the show floor. Getting closer attendees found a bold and clean, yet warm and inviting space.
Said designer Edgar Herrara, “I wanted to introduce the audience to the brand and deliver the visual impact needed to stand out on the show floor by creating a large archway that establishes a grand entrance and leads to the ‘wow’ moment the brand was seeking.”
By the Numbers
Footprint: 20’ x 30’
Hanging sign: 10’ diameter
Light box: 10’ diameter (mirrors the hanging sign)
Arch: 20’ at highest point
Monitor: 75”
Show: American Academy of Ophthalmology annual meeting 2025
Project Credits
Client: Ocular Therapeutix
Exhibit Design: Vivid Global Marketing
Other services: Condit Exhibits
This story originally appeared in the Q4 2025 issue of Exhibit City News, p. 70. For original layout, see Print Version
