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Best practices to boost your tradeshow results

Hello Class! I hope you enjoyed your holidays, had a couple of days to relax and am now full of energy for your 2011 exhibiting activities. The beginning of the year is a great time to start fresh on a couple of things. One of those things you should update, or create...

Exhibit design is all about the details

Photography, furnishings, models, and even flowers/plants can bring the booth together Essentials to consider for creating a good booth environment are photography, furnishings, models, interactive media technologies and even flowers/plants. Photo provided by Oscar...

Expo looks to put Africa on the tradeshow map

Exterior view of Cape Town International Convention Centre (CTICC). The beginning of 2011 will see the exhibition industry coming together for Expo Summit Africa 2011, which is turning out to be the place for tradeshow professionals to gather. There is an undercurrent...

Inside vs. outside thinking

I had intended to write this column, the first column of a new year, on how our industry is working its way out of the recession. I had planned to wait until I returned from the annual EDPA conference to write it, hoping to pick up some interesting tidbits of...

How eco can you go?

Lately, I find myself becoming downright indignant when I ask for a to-go container in a restaurant and the wait staff has the audacity to present me with boxes made from Styrofoam or plastic. What, no eco-friendly, biodegradable packing for my late-night snack?...