Recognizing top-quality creative and strategic business-to-business communications, Houston’s Business Marketing Association (BMA) celebrated 25 years of marketing excellence and recognized 2020 Exhibits for its B2B creative work in marketing and exhibit design at the 2012 BMA Lantern Awards.
With over 300 entries competing for recognition, three of 2020 Exhibits’ projects reached the winners’ circle. Two entries earned the Award of Excellence and one project, the Crown Royal Saloon, received the top category honors and the Lantern Award.
“It’s an honor to be recognized by such a talented audience of our peers for these innovative and dynamic client projects,” said Bob Babine, president of 2020 Exhibits. “It’s a testament to the remarkable design, creative ingenuity and engaging brand experiences delivered by our team.”
2020 Exhibits received the Lantern Award in the Fixed Installation category for the creative Crown Royal Saloon. The company delivered a fully rebranded, refreshed and totally new Crown Royal Saloon, which is located on the South Concourse of Houston’s Reliant Stadium. Drawing on inspiration from the rich Crown Royal imagery, the 2020 Exhibits team focused on a crisp, clean and vibrant design that artfully included the iconic and elegantly scripted Crown Royal word mark across a variety of mediums.
The Crown Royal Saloon is an environment that enhances the game-day experience by capturing the feel and flavor of the iconic Crown Royal brand and offering passionate fans a place to kick back, have a sip of their favorite beverage and enjoy the game.
2020 Exhibits also won two Award of Excellence honors, including one in the Social Media and Other Digital Marketing Category for the “Omnicare Powering Exhibit Success with Media Suite” project and one in the Small Tradeshow Exhibit category for the “Shenkai Lights Up the Offshore Technology Conference” project.
