The 2026 National Association of Broadcasters (NAB) Show is expanding its Sports Summit to four days and opening access to all attendees with a Show Floor Pass.
NAB Show 2026 runs April 18 to 22 at the Las Vegas Convention Center in Las Vegas, Nevada, and organizers project 54,007 attendees and 1,146 exhibitors. The Sports Summit will be staged in the Sports Theater on the West Hall show floor.
NBC Sports executive Jon Miller, president of acquisitions and partnerships, is scheduled for a main stage fireside conversation with John Ourand of Puck’s “The Varsity.” Organizers said the session, titled “NBC Sports Playbook: Rights, Partnerships and What’s Next,” will focus on rights strategy and distribution partnerships as sports media economics continue to shift across broadcast, streaming, and direct-to-consumer models.
Organizers framed the expanded Summit around production, distribution, investment, and policy, with programming that includes media rights and revenue models, ownership and capital trends, athlete-led ventures, sports betting and data rights, women’s sports, globalization, and venue and fan experience technology.
The speaker roster listed by NAB Show includes Laura “LJ” Johnson of the San Francisco 49ers; Allen T. Lamb of EuroStep Ventures and Levallois Metropolitans Basketball Club; Rebecca Kacaba of DealMaker; Ameeth Sankaran of Religion of Sports; Jeff Roth of Bruin Capital; and Shelby Williams of Amazon Web Services (AWS).
NAB Show also said sports-focused exhibitors on the show floor include Canon, DJI, EVS, Google, Microsoft, Ross, Sony, and Verizon. Sponsors tied to the Sports Summit include AWS, Dolby, Google Cloud, NVIDIA, Shure Incorporated, and Verizon Business, among others.
In the West Hall Lobby, organizers said AWS and Maple Leaf Sports & Entertainment will run an interactive basketball shooting demo that uses artificial intelligence to analyze shots in real time and generate personalized performance insights.
More information and registration and details are here.
Image Caption: NAB Show attendees gather outside the Las Vegas Convention Center during last year’s event. The 2026 show will expand its Sports Summit to four days. Image courtesy of NAB Show.
