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UFI members select winner of innovative catering concept

An outstanding catering concept tailored to suit the needs of exhibitors and visitors from all over the world is a major element for any successful exhibition or event. But “supplying” and “enchanting” are worlds apart.

In recognition of the increasingly important role of innovative catering concepts at exhibitions, UFI, the global association of the exhibition industry, organized this year’s Operations & Services Award competition to identify outstanding efforts and best practices in this field.

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The three finalists Amsterdam RAI (Amsterdam), Suntec (Singapore) and ExCeL (London) presented a detailed PowerPoint presentation providing an in-depth description of their entry at the 2015 UFI Operations and Services Meeting in London on April 23. The participants of this specific Catering Meeting voted for the winner of the 2015 Operations & Services Award and nominated Suntec (Singapore) and their Dessert Safari entry as winner.

“We are delighted to have won this award that reflects our commitment to delivering a seamless customized experience for our guests. Excellent food, beautifully presented is one of the cornerstones of Suntec’s offerings that we bring to our clients. This is a key part of what makes our events shine and is something close to our hearts. This award is voted upon by UFI members, who represent our peers, clients and partners in the industry and receiving this award is a great recognition. By thinking creatively on how to add value to a client, this has become a hallmark of quality for the exhibition industry,” said Arun Madhok, CEO, Suntec Singapore.

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The 2015 UFI Operations & Services Award will be presented to SUNTEC at the President’s Reception held during the 82nd UFI Congress to be held in Milan, Italy, from Nov. 4 – 7.

Through its annual program of education, ICT, marketing, operations, sustainable development and art of the fair poster competitions, UFI recognizes notable achievements in the field of exhibitions.

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