dmg :: events has added a new division to its existing sectors of energy, digital marketing and the Middle East and appointed a new president to head the new unit.
The new unit, called dmg :: events USA, is headquartered in Dallas and will be responsible
for dmg :: events’ U.S.-based digital-marketing businesses – ad:tech, iMedia Summits, iMedia Connection, Digital Collective and CMO Collective. The new unit will serve as a platform for launching and acquiring events in targeted, fast-growing U.S. markets.
Industry veteran Michael Green has been chosen as the dmg :: events USA President.
Green has more than 30 years’ experience in the events industry. Most recently, he served as co-founder and executive vice president of Hanley Wood Exhibitions, helping lead the events division from a startup in 2000 to the company’s most successful unit by 2005. Green was integral in the unit’s sale in 2005, one of the 10 largest business-to-business media transactions at that time.
“I am pleased to have found an excellent fit with the newly formed dmg :: events USA,” said Green. “I look forward to expanding the current digital-marketing businesses as well as developing future products for dmg :: events USA. The vision of the company is to strengthen the U.S. events portfolio, and we are building a dynamic team to make that happen.”
Green previously was senior vice president of U.S. exhibitions for publisher Miller Freeman, where he was responsible for corporate management of 100-plus U.S. events. He started his career co-founding Precision Planning & Sales, an exhibitions-management company that produced 20 industry events annually.
“We are excited to have Michael as part of the dmg :: events team and look forward to his leadership of dmg :: events USA,” said Galen Poss, COO, dmg :: events. “We have high expectations for future expansion of the dmg :: events presence in the U.S. Under Michaels’s direction, dmg :: events USA will immediately enter into an aggressive growth mode, seeking launches and acquisitions of events within and outside the digital marketing sector.”
dmg :: events was founded in 1989 and organizes more than 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust, one of the largest media companies in the U.K.
