The Melbourne Convention Bureau (MCB) has published a new brochure showcasing Melbourne’s convention district and reinforcing the city’s status as Australia’s business-events capital.
The about 2.5 mile-wide convention district follows the Yarra River from the cosmopolitan Docklands in the west to Melbourne’s world-renowned sporting precinct in the east and encompasses the city center from the arts precinct in the south to the magnificent Carlton Gardens in the north. Melbourne’s convention district boasts Australia’s highest concentration of conference facilities, with about 600,000 square feet of conference space and more than 15,000 accommodation rooms conveniently located right in the heart of the city.
“Melbourne is an extremely compact city with a wealth of conferencing facilities and accommodation options all within walking distance of the city’s hot spots and just 20 minutes from Melbourne Airport, which not many cities around the world can boast,” said Karen Bolinger, CEO, MCB. “The convention district also is home to Melbourne’s most renowned and exciting attractions, celebrated restaurants and the city’s iconic laneways – ideal for delegates who have some downtime during their stay.”
The convention district was a major draw for planners looking for a destination to hold their next business event. Attractions located within the convention district include the Melbourne Cricket Ground and the Arts Center.
Along with the convention district brochure, MCB also launched a range of other new publications as part of its rebrand announced last week, including:
• Melbourne Incentives brochure: taking readers through Melbourne and regional Victoria’s unique incentive and corporate travel reward offerings.
• Melbourne IQ: The Intelligent Choice for Conferences – A Guide to Bidding for International Conferences, which is targets local hosts to encourage them to partner with MCB to bid for international association conferences.
• Melbourne Convention Bureau brochure: a corporate publication designed to introduce MCB, the organization’s core functions and how it can assist planners.
All collateral materials are available online at melbournecb.com.au or from one of the organization’s sales representatives.
