Industry Veteran Brings Strong Expertise in Brand Experience, Marketing and Strategic Partnerships
submitted by Charisse Barnachea, Mekky Media Relations on behalf of Impact XM
Dayton, NJ – Impact XM, a global event and experiential marketing agency, has hired Matt Pensinger as Senior Vice President, Client Services. Pensinger will play a key role in guiding strategic marketing initiatives, combining a deep understanding of client objectives with industry expertise to create impactful, engagement-driven brand experiences—particularly within the life sciences sectors.
Most recently, Pensinger held a senior executive role at a leading global brand experience agency, where he led high-profile client relationships across several major industries and oversaw the agency’s Chicago office, along with multiple U.S.-based specialty practices. Throughout his career, he has built a strong track record in client service strategy, experiential marketing and integrated brand campaigns. He has extensive experience leading both B2B and B2C event programs–from customer conferences, product launches and internal meetings to large-scale global conventions and roadshows. His background spans industries including, life sciences, CPG, automotive, and technology, with a focus on delivering brand experiences that drive engagement, build loyalty, and create meaningful impact. Over the years, Pensinger has worked with globally recognized brands such as McDonald’s, Procter & Gamble, and Diageo, as well as a portfolio of leading pharmaceutical and life sciences companies.
“We are committed to delivering exceptional brand experiences that drive real value for our clients,” said James C. Morris, EVP Growth at Impact XM. “Matt brings a rare blend of strategic insight, creative thinking and deep industry knowledge that aligns perfectly with our mission and comes at a time of continued growth and client demand. His leadership will strengthen our client partnerships and fuel innovation. We’re thrilled to have him on board as we continue to grow and evolve.”
In his role, Pensinger will help lead Impact XM’s client services team, guiding a team of account leaders to deliver high-impact experiential marketing programs that surpass clients’ brand and marketing objectives. He will also oversee the company’s portfolio across a range of industries, including life sciences, with a focus on developing and executing best-in-class brand experiences that drive meaningful engagement, foster lasting loyalty, and create real impact between brands and their audiences.
To learn more about Impact XM, visit www.impact-xm.com.
About Impact XM
Impact XM is a leading global experiential marketing agency dedicated to crafting brand experiences that drive meaningful connections. By blending strategy, creativity, and technology, we help brands connect with audiences in ways that are engaging, memorable, and meaningful. Because at Impact XM, we believe that Impact is Everything. Headquartered in New Jersey, Impact XM has locations in Toronto, Las Vegas, Chicago, Denver, and London, England. More information can be found at www.impact-xm.com.
