Legends Global Names Live Entertainment VPs

Legends Global has appointed Tom Alexander and Jenn Sonick vice presidents of live entertainment.

Alexander and Sonick will join the company’s central content and booking team. The team works with promoters to book concerts, family shows, entertainment events, and live sporting events across Legends Global’s network of 450 venues.

Alexander and Sonick join booking team

Portrait of Tom Alexander, vice president of live entertainment at Legends Global.
Tom Alexander.

Alexander brings more than 30 years of experience in touring, business affairs, arena booking, and live entertainment promotion.

He began his career at Sony Music Entertainment before moving to PACE Concerts, where he joined the booking team for Glen Helen Pavilion and Desert Sky Pavilion. He later held touring and booking roles with artists including Yanni and Andrea Bocelli. His background also includes roles with AEG, Live Nation, Allen Event Center, Tacoma Dome, and Honda Center.

Sonick most recently served as director of programming at ATG Entertainment, where she oversaw talent buying for Kings Theatre and Emerson Colonial Theatre. Her programming work included Diana Ross, Ed Sheeran, Arctic Monkeys, and Ellie Goulding.

She also managed booking and contracting across 14 ATG-owned venues in seven major U.S. markets. Earlier in her career, she held a talent buying role at Delic Corp and spent five years with AEG Presents-Rocky Mountains.

Portrait of Jenn Sonick, vice president of live entertainment at Legends Global. File name
Jenn Sonick.

“Tom and Jenn each bring a remarkable depth of relationships and expertise that will strengthen our ability to deliver world-class programming across our venue network,” says Jason Rio, senior vice president of live entertainment and content development at Legends Global.

About Legends Global

Legends Global provides services for live events, venues, and brands, including consulting, owner representation, sales, partnerships, venue management, hospitality, merchandise, and content and booking. The company works across more than 450 venues globally. For more info, visit www.legendsglobal.com.

Press release submitted by Legends Global. Edited by Exhibit City News for clarity, length, and style.

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