Liz Nacron has assumed full ownership of Live Marketing, a Chicago-based corporate event production agency, following a planned leadership transition.
Nacron takes full ownership
Nacron, who has helped shape the agency’s growth, culture, and client relationships for more than 20 years, now serves as principal and sole owner.
Live Marketing says the ownership change will not affect its strategy, creative, account, or production teams. The agency will also keep its focus on corporate event production and client service.
Agency sharpens event strategy focus
The transition comes as technology and artificial intelligence (AI) continue to change how organizations connect with audiences. Under Nacron’s ownership, Live Marketing says it will focus on events that help attendees build stronger connections and take useful ideas back to their organizations.
Nacron says attendees now expect more from live events than basic programming. She says strong events continue to matter after attendees leave the room because they shape conversations, relationships, and decisions.
Boutique model remains in place
Live Marketing says its boutique structure will remain central to its work. The agency will continue to pair clients with senior team members across strategy, creative, account management, and production.
“Being boutique has always been one of our greatest strengths,” says Nacron. “It means the people our clients meet on day one are the same people shaping the work through the final execution.”
Nacron says that continuity helps the agency build stronger client partnerships and better understand each client’s brand.
Live Marketing is a corporate event production agency based in Chicago. The agency works with organizations on event strategy, creative development, and live experience production. For more info, visit www.livemarketing.com.
Press release submitted by Live Marketing. Edited by Exhibit City News for clarity, length, and style.
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