Access TCA’s showing at the 2010 Healthcare Convention & Exhibitors Association’s (HCEA) annual meeting in New Orleans in June was an example of a company that is trying to stand out in a sea of competitive sameness.
Access TCA is an “outcome communications” company that delivers a comprehensive product offering that includes communications planning, event and exhibit production, creative and media products and support services. It is among the largest independently owned experiential marketing companies in North America and has offices in Atlanta, Boston and London.
Access introduced its new extended product suite to HCEA attendees.
Earlier this year, Access acquired M2Creative, a boutique communications company, specializing in meetings and events, media and content development. The move brought events and exhibit production, creative and media products, support services and overall communications planning under one roof.
Access also recently adopted the tagline and process, Outcome Communications, which, like Access’ 25-year philosophy, insists that the client be the epicenter of any project.
“This process is extraordinarily successful,” said Mike Yag, Access’ founder and CEO. “It begins with the type of high-level thinking that helps define success up front, then drives every decision we make to achieve that clearly articulated outcome.”
HCEA was the first public appearance of Access’ new brand and full product suite.
“We were excited to showcase our extended product offering and new exhibit system to HCEA attendees,” said Jon Ellms, Access principal and healthcare practice director. “This audience has long been the catalyst that ultimately pushes our creative and fabrication teams toward new levels of innovation.”
The Access Exhibit System was invented by a group of Access veterans with backgrounds in engineering, fabrication, model-making and relentless tinkering. The new system is the company’s latest answer to clients’ desire for cost savings, durability and the opportunity to customize exhibits through the use of interchangeable parts and nimble manufacturing.
“Access has never been satisfied to answer a client need in an ordinary way,” said Yag. “Our talented engineers and craftsmen allow us to consistently breed the type of innovation that helps our clients market better and sell more.”
Access also generated a crowd with its traffic-building strategy; create an artist loft environment. They hired Louisiana artist Jim Tweedy to paint within the exhibit. Tweedy, who specializes in personifying animals, created a painting of dogs and cats performing every type of marketing communication from media development to exhibiting to event management, representing Access’ broad product portfolio.