“This agreement will offer our members an unprecedented opportunity to grow their respective brands in and around Latin America, as they see the opportunity of moving their brands into emerging markets and with the knowledge and assistance of our international partners that will make their expansions efficient and cost effective,” said David Audrain, chairman, SISO. “At the same time SISO will act as the eyes and ears of the U.S. market as AFIDA organizer members seek opportunities outside of their primary markets. It’s a win-win for both of our associations’ members.”
SISO, established in 1990, has more than 160 members globally but with its largest number of members based in the United States. AFIDA, founded in 1969, currently has 72 members in Latin America that organize international exhibitions, operate venues and provide exhibition services. AFIDA members also include national and international associations of the exhibition industry.
While AFIDA and SISO are industry associations with similar objectives, the membership of both consists of exhibition related organizations that essentially operate in different geographic regions. The two associations recognize that the benefits of membership in the two entities can be considered complementary.
With this agreement, AFIDA and SISO have agreed to work together for the mutual benefit of their members and the advancement of the global trade show industry. Association members will benefit from a greater exchange of ideas, research and data related to the exhibition industry in their respective geographic regions. The members of each association will gain from the assistance and support that will be shared as they grow their brands into countries outside their traditional areas.
SISO and AFIDA recognize that by working together they can assist their respective members to understand the business climate and culture of the other party’s area of geographic emphasis.
“This agreement will encourage a new synergy as both associations, recognizing the unique benefits of the international exhibition industry for enhancing world trade, cooperate in promoting the industry, maximizing networking opportunities and heightening the general public’s awareness of the value of the exhibition industry,” said Andrés López Valderrama, president, AFIDA.
SISO, headquartered in Santa Monica, Calif., is the largest organization in the United States that represents the for-profit show organizer. SISO has more than 160 member companies ranging in size from small hotel meetings and exhibitions to organizations with billion-dollar global portfolios representing just about every industry sector. Although primarily based in North America, SISO members produce more than 3,000 events globally, including trade and consumer shows, industry and targeted conferences and other face-to-face events. Members operate and own their own shows as well as manage shows for others.
AFIDA represents and promotes the exhibition and events industry in Latin America. AFIDA members include exhibition and event organizers, venues, exhibition centers, convention centers and service providers to the industry and exhibition associations.