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Africa looks to expand its exhibition industry


CTICC offers approximately 37,000 square feet of column-free space for tradeshows.

The Cape Town International Convention Center (CTICC) is poised to welcome Expo Summit Africa which is scheduled to run January 27-28, 2011. The conference is being hosted by Manch Communications which is also the coordinator of Expo Summit India 2011. The two events are scheduled to run simultaneously.

South Africa is receiving the upcoming assembly in the interest of improving competitive abilities in the global market.

“Expo Summit Africa will attract exhibitions from global destinations like the USA, Latin America, Europe, the Middle East, South East Asia, India and others,” said Anuj Mathur, director, Manch Communications Ltd.  “We are frequenting other venues to promote this event. The exhibition industry the world over believes in exploring new markets, and we believe this time, it is Africa’s turn to get its due.”

According to a release from Manch Communications, Expo Summit Africa 2011 would provide the necessary platform for the African exhibition industry to meet their global counterparts and expand with bigger, world-class exhibitions in this region. The event will bring together international organizers who are interested in launching their shows in Africa and are looking for local partners.

“Expo Summit Africa will provide the required area for global exhibition players to locate local partners and launch shows in Africa, that maintain international standards,” said Mathur. “This will attract foreign investment in the country. This will further benefit industry on the continent.”

According to Mathur, Manch Communications successfully organized Expo Summit India, and the event has numerous international exhibition players.

In addition, the content of the conference will help local organizers improve their internal processes and expose them to the latest methods of creating world class exhibitions.

According to the release, the balanced mix of international and African speakers will make the event worthwhile to attend.

CTICC offers approximately 37, 000 square feet of column-free space for tradeshows. The venue was also upgraded with three auditoriums, a spacious gallery, a grand ball room, a roof-top terrace, conservatories and logistical support.

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