by Pat Friedlander, behalf of Healthcare Convention & Exhibitors Association
Healthcare exhibitors attending ExhibitorLive in Nashville (February 25-28, 2024) will find targeted offerings at this event. The Healthcare Convention & Exhibitors Association (HCEA) will have an exhibit (#868) on the floor, where volunteer members will be on hand to answer questions and describe the benefits of HCEA membership.
In addition, HCEA will host a Peer-2-Peer lunch table on Monday, February 26, at 11:45, where the informal table conversation will focus on healthcare exhibiting challenges and how HCEA addresses these concerns.
On Tuesday, February 27, session T6100 (Bayou D) –Innovative Insights: Translating Healthcare Exhibit Success Across Industries—will feature Jon Ellms, EVP Client Development, Access TCA, and Maddie Ogren, Associate VP, Client Services and Partner Management, CTSM Gold, Access TCA, will review best practices in healthcare exhibiting. Although the primary audience for this session is healthcare exhibitors, exhibit marketing professionals across other industries are invited to share what works for them, to learn more about regulated industries, and to suggest modifications to popular engagement tactics used across industries.
As a special incentive to healthcare exhibitors wishing to attend ExhibitorLive, ExhibitorLive is generously discounting registration fees by 25% for all HCEA members. Put HCEA25 in the discount code field on the ‘review’ page of the registration.
The Healthcare Convention & Exhibitors Association (HCEA) is a trade association representing organizations united by a common desire to increase the effectiveness and quality of healthcare conventions and exhibitions as an educational and marketing medium. Since 1930, we have brought together industry stakeholders, including healthcare exhibitors, healthcare exhibition and meeting organizers, and industry suppliers, who are instrumental in promoting healthcare convention marketing and exhibitions as vital components of the healthcare marketing mix.