Concerns about cost are nothing new, but the current economic uncertainty leads event marketers to prioritize their expectations with cost-cutting tactics. Instead of panicking about the expense of a new exhibit, first consider:
The 10-by-10 booth is the historical building block of expo floors so the question is, how much technology can you squeeze into that space and how much will it increase engagement?
Retirement is a word that evokes mixed emotions—excitement for freedom, fear of the unknown, relief from long hours, or worry about leaving behind an identity built over decades. For many professionals, the decision is not as simple as reaching a certain age or savings goal. It’s deeply personal and requires reflection on timing, purpose, and practicalities.
The tradeshow and experiential marketing industry merges creative design with complex logistics—and compensation reflects that intricate balance. Salaries vary widely depending on city, company size and union coverage, according to newly compiled data comparing the nation’s three premier convention hubs: Las Vegas, Chicago, and Orlando.
Messe Frankfurt Inc., the Illuminating Engineering Society, and the International Association of Lighting Designers announced plans in November 2025 to launch Light + Intelligent Building North America, a new tradeshow and conference focused on lighting, controls, and integrated building technologies.
World of Concrete returned to the Las Vegas Convention Center Jan. 20–22, 2026, with its most successful event to date, combining record-breaking education, hundreds of new products, live competitions, and hands-on demonstrations across the show floor and outdoor Bronze lot, with education sessions that ran Jan. 19–22.
Jane Gentry, a regular contributor to Exhibit City News (ECN), will present a session focused on artificial intelligence and return on investment at ExhibitorLive in March.
AI (Artificial Intelligence) is not just a future concept, rooted in science fiction, but the present showcased at CES 2026. Across show floors in a number of venues, packed with more than 4,100 exhibitors, AI moved decisively from theory into real-world application, demonstrating how deeply the technology is now woven into everyday life.
Behind every bustling tradeshow and dazzling expo is a complex operation built on precision and increasingly, on sustainability. Convention centers are not only reducing their environmental impact but also saving money by lowering energy consumption and investing in technology that pays for itself over time.
For Chase Gandel, a project manager at NPARALLEL + Atomic Props, life moves between precision, people, and purpose. Based in his hometown of Crystal, Minnesota, Gandel manages a portfolio of brand activations and tradeshow exhibits across the United States.
Budgets drive every decision. The range of the budgets can be staggering, but one thing stays the same: success comes down to strategy, not just size of spend.” — Cara Michalowski, president of LUXX Exposition Services.
In the high-stakes world of marketing, every exhibit, activation, and event is a shot at building brand love, capturing hearts, and generating ROI. But here’s the truth: Too many agencies promise results and deliver excuses. Storylink Creative doesn’t play that game. They play to win—with you, for you, and alongside you.
