Everyone has seen the MTV-produced, spring break side of resort destinations in Mexico – crowded beaches saturated with college students operating off of questionable morals.
Twenty-five years ago, Group Delphi was a small operation with its CEO and Founder Justin Hersh envisioning what it could become.
When toy maker Cepia LLC – famous for brands such as Zhu Zhu Pets, The Happy’s and Gloe – approached ELITeXPO to design its tradeshow
One of the new realities both convention centers and meeting planners need to address these days is the rapid evolution in event content and formats.
In 1935, Pabst was the first major brewer to begin selling beer in aluminum cans in America, and soon the move became a big hit.
In 1997, like-minded executives, formerly of International Business Machines (IBM) and later Virtual Resources, founded ShowNets, a provider of custom Internet services.
By Chad McNeal, vice president of innovation, Dimension Design As the economic downturn in the early 2000s caused brands to re-think their tradeshow and event
By Tahira Endean, CMP, BHM, manager of events, QuickMobile Mobile event apps are an increasingly necessary piece of any event strategy.
Andreas Messerli founded Andreas Messerli AG in Zurich, Switzerland, in 1954, and it became one of the largest tradeshow and exhibition companies in Europe and
As the budgetary battle for future marketing dollars intensifies, management requires event marketers to prove ROI and quantify an exhibit program’s performance.
