• Superior Logistics

Liz Lathan

Liz Lathan, CMP, is a former corporate event strategist with 20+ years leading event teams at Fortune 50 companies like Dell and IBM. Today she runs a community for corporate event professionals called Club Ichi (weareichi.com) and through her company The Community Factory, she brings her trademark Spontaneous Think Tanks to corporate events to drive peer-to-peer engagement (thecommunityfactory.com).

Brains Behind the Bots

Last fall, we ran an experiment inside Club Ichi that scared a lot of people (that was the point).

We called it Brains Behind the Bots, a live event built as part of an AI Hackathon. The premise was simple: what happens if we let AI help build an event from the ground up, in real time, with professionals watching every decision, mistake, and course correction?

Late Merch? No Problem

What to do Instead of Panic Picture this: You’ve completed the setup of your booth on time. Early, in fact, and feeling good. You’re just

How Decisions are Made on the Inside

As a 20-year veteran of corporate event management at Fortune 50 companies, at one point responsible for a more than $20 million third-party event sponsorship

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