
Defining the Career Roadmap
The events industry has a people problem. It’s not that professionals burnout and leave. It’s that we never built a real career infrastructure for them

The events industry has a people problem. It’s not that professionals burnout and leave. It’s that we never built a real career infrastructure for them

Last fall, we ran an experiment inside Club Ichi that scared a lot of people (that was the point).
We called it Brains Behind the Bots, a live event built as part of an AI Hackathon. The premise was simple: what happens if we let AI help build an event from the ground up, in real time, with professionals watching every decision, mistake, and course correction?

You might think that corporate event planners are hired for their vision, energy, and ingenuity, yet you’re beating your head against the wall trying to

We need to drive more engagement at our booth this time.” We’ve all heard that from our client or our internal leadership team but what

What to do Instead of Panic Picture this: You’ve completed the setup of your booth on time. Early, in fact, and feeling good. You’re just

You’re going to pick up a lot of incredible design ideas from this issue of Exhibit City News, but I’m here to bring you a

Two ears, one mouth, that’s what my mother always told me as a kid. “Listen more than you speak.” This is why we at Club

This issue of Exhibit City News is chock full of sustainability ideas and perspectives, but what’s the real situation in corporate events and why are

Impressions, badge scans, leads, MQLs, SQLs, in-booth demos – all the same metrics having all the same fun. But I have a new metric to

As a 20-year veteran of corporate event management at Fortune 50 companies, at one point responsible for a more than $20 million third-party event sponsorship