Asia-Pacific pro AV revenues will decline from $94 billion in 2019 to $88 billion in 2020 due to the impact of COVID-19, but will outperform other major regions around the globe, according to the new 2020 AV Industry Outlook and Trends Analysis (IOTA) Asia-Pacific Summary produced by AVIXA, the Audiovisual and Integrated Experience Association. APAC is expected to return to strong growth in 2021, with revenue rising by 9.1 percent. Looking further into the future, APAC pro AV revenue is forecast to reach $126 billion in 2025.
“Decisive approaches to the COVID-19 crisis by many countries in the APAC region have facilitated continued economic expansion of the region,” says Sean Wargo (pictured above), senior director of market intelligence, AVIXA. ” Overall, APAC has weathered the downturn better than other regions around the world, thus propelling renewed spending on pro AV products. APAC’s level of pro AV revenue growth will not only lead the world, but also exceed GDP growth for the APAC region and globally.”
China leads the way in pro AV revenue in APAC as well as globally with $55.3 billion in 2020. China also will boast a region-leading 8.3 percent CAGR from 2020-2025. The smaller Indian subcontinent will generate $7.7 billion in revenue for pro AV in 2020. The region’s economy and expanding corporate sector will spur a strong CAGR of 7.6 percent from 2020-2025. East Asia, a subregion that includes Japan and South Korea, will experience a moderate CAGR of 5.5 percent from 2020-2025. With $3.7 billion in revenue, Australasia represents just 5 percent of APAC regional revenue in 2020 and will generate the least growth among the APAC subregions, with a 4.2 percent CAGR expected for 2020-2025.
The corporate market is the largest application area for pro AV products and services, capturing $18.1 billion in 2020 and growing to $25.9 billion in 2025. With more companies expected to embrace remote working, they will be making investments in creating more huddle spaces for when employees are in the office. Additionally, there will be an increased deployment of digital signage for communicating with employees and visitors about the necessary health guidelines in the short term. In the long term, these displays can become further gathering points for collaborative work.
Media and entertainment is the second largest vertical market, generating $13.3 billion in revenue in 2020, and a 15 percent share of APAC revenue. Revenue will rise to $20 billion in 2025, keeping this market in second place in the region. Within the media and entertainment vertical, headphones, headsets, and ear sets will generate the most growth of any product type, with a CAGR of 17.3 percent from 2020-2025. However, media storage and media servers offer a combination of size and growth that will fuel this industry’s pro AV spending growth, with the two products generating CAGRs of 13.8 percent and 12.7 percent respectively from 2020-2025.
Security/surveillance/life safety will change from the fourth largest pro AV solution in 2020 to the leading solution by 2025, growing from $10.9 billion $19.2 billion. The government and military industry will generate the most demand for this solution both in the short and long term. City surveillance is a significant market for security cameras, which requires significant storage and server systems to support the camera infrastructure.
Streaming media, storage and distribution is the largest product segment in APAC, growing from $27.6 billion in 2020 and to $46.7 billion in 2025. Multiple factors are contributing to the streaming media, storage & distribution segment’s dominance across the APAC region, including TV content, 4K and 8K workflows, and IP infrastructure rollouts.
The IOTA report is produced by AVIXA in conjunction with Omdia (formerly IHS Markit), a global research firm with expertise across a number of underlying supply chain markets, many of which overlap with the principal components of the pro AV industry. This specialization provides connections with manufacturers, distributors, integrators and larger end user firms that provide and consume pro AV products and solutions. This translates into sources of data that are modeled in conjunction with key macroeconomic data to generate the forecasts shown.
To learn more about the 2020 AV Industry Outlook and Trends Analysis (IOTA) APAC Summary, visit www.avixa.org/IOTA. The IOTA Industry Overview, which explores the global trends within the pro AV industry, and the IOTA Americas Summary and IOTA EMEA Summary are available now for purchase.
AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm tradeshows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 11,400 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information and community, and is the leading resource for AV standards, certification, training, market intelligence and thought leadership. For more info, visit avixa.org.