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Barbican Incorporates Art in Events

The Barbican’s commercial events team is expanding its partnership with the venue’s arts department to enhance their offering and entice more people back to the center.

Conference and event attendees will now be able to develop conference and meeting itineraries that incorporate elements of the Barbican’s vibrant artistic program, which includes art exhibitions, cinema screenings, classical and contemporary music, dance and theater shows, as well as other performing arts.

Jackie Boughton, head of business events at the Barbican says, “This is great news for all departments at the Barbican. We are seeing a significant increase of enquiries going forward, but many clients are looking for additional ROI and reasons to leave the comfort of their home offices and remote meetings. Attendees need something different if they are going to commit to an in-person event or conference – so adding a visit to a gallery exhibition during a lunch break, an evening performance or content developed in partnership with our team is a strong motivator and adds significant value and reasons to go to a live business event again.”

Due to the Barbican’s diverse arts program, the inclusion of these elements within a commercial event itinerary is now part of the Barbican’s bespoke offering, available via the Barbican event sales team and subject to ticket availability.

A world-class arts and learning organization, the Barbican pushes the boundaries of all major art forms including dance, film, music, theatre and visual arts. Its creative learning program further underpins everything it does. Over a million people attend events annually, hundreds of artists and performers are featured, and more than 300 staff work onsite. The architecturally renowned centre opened in 1982 and comprises the Barbican Hall, the Barbican Theatre, The Pit, Cinemas 1, 2 and 3, Barbican Art Gallery, a second gallery The Curve, public spaces, a library, the Lakeside Terrace, a glasshouse conservatory, conference facilities and three restaurants. The City of London Corporation is the founder and principal funder of the Barbican Centre. For more info, visit www.barbican.org.uk 

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