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Tara Ericson beMatrix
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beMatrix USA Names Tara Ericson VP Sales

beMatrix USA, the Atlanta-based U.S. manufacturer of the original “big hole” frame system, is pleased to announce the addition of Tara Ericson as vice president sales for beMatrixUSA. In this new position, Ericson will be responsible for the sales team and all sales activities in the U.S. and Canada.

Based in Roswell, Georgia, Ericson has spent the past 20 years hiring, coaching and developing professional sales teams. As former vice president of sales at Naylor Association Solutions, she has been involved extensively in exhibition and conference management in the U.S. and Canada. She is a seasoned sales and customer service leader with a history of building strong teams, establishing solid business processes and preparing organizations for significant growth.

Robert Laarhoven, president beMatrix USA says, “We conducted an extensive search to find the ideal candidate and I feel we achieved that goal and more by hiring Tara. Thanks to our impressive increase in sales revenue, we’ve increased the size of our sales team and I look forward to working with Tara to continue our exponential growth.”

Ericson has a BA (magna cum laude) from Stetson University, and enjoys running, reading and spending time with her husband and two children.

beMatrix, headquartered in Roeselare, Belgium, with production facilities in Roeselare, Norcross, Georgiam and Hangzhou, China, and sales and distribution offices in 61 countries, manufactures a Tooless, reusable frame system for the exhibit builder, general contractor and event producer. The same aluminum frame accepts both hard panel and fabric infills. Combining its new 360° Design initiative and Tooless approach, The System is recognized for its quick and easy construction with each frame being able to be used as a floor, wall or ceiling. Used worldwide for exhibits, events, pop-up venues and displays, The System is complete with straight and curved frames, doors, counters, lighting and wall mounting accessories. The System is considered environmentally sustainable, providing endless reusability as the same aluminum frames are continuously reconfigured and redesigned into new structures. The beMatrix factories support complete sustainability by recycling 100 percent of all waste created during the fabrication process. For more info, visit www.beMatrix.us

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