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BMW’s Color-Changing Car

One of the things that caught our reporters’ eyes at the Consumer Electronics Show (CES) in Las Vegas last week was BMW Group’s premiere of the BMW iX M60, which impressed with its automated driving and parking functions. Also impressive was the color customization of the BMW iX Flow featuring E Ink, the first car in the world whose exterior color can be changed at the touch of a button.

Pieter Nota, member of the board of management of BMW AG, responsible for customer, brands and sales says, “At the beginning of December, we reached a milestone in our transformation and delivered the one millionth electrified vehicle. With the BMW iX M60, we are presenting the most powerful and fastest electric vehicle in our product portfolio on the occasion of this year’s CES.”

 

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