The Specialty Equipment Market Association (SEMA) has named Brian Pagel chief revenue officer.
Pagel brings years of experience in business-to-business events, association partnerships, and portfolio growth.
Before joining SEMA, he served as executive vice president at Emerald. There, he led business development tied to association partnerships and acquisitions. He also managed a portfolio of 64 tradeshows, conferences, hosted buyer events, and related assets.
In his new role, Pagel will work with SEMA CEO Mike Spagnola, the board of directors, and the executive team. He will support the association’s marketing, sales, membership, events, and revenue functions.
Pagel brings Emerald experience
At Emerald, Pagel managed a 200-person portfolio. He also held responsibility for $130 million in profit and loss.
In addition, SEMA says he helped produce double-digit earnings growth in three of the previous four years.
“Brian brings the experience, industry knowledge, and strategic mindset needed to help SEMA deliver even greater value to our members and the broader specialty-equipment community,” said Spagnola.
Pagel says he looks forward to supporting SEMA’s members and long-term goals.
“SEMA has a powerful mission, a passionate membership, and an important role in helping businesses innovate, grow, and succeed,” Pagel said. “I look forward to working with Mike, the Board, and teams across the association to strengthen member value, build meaningful partnerships, and ensure SEMA continues investing in programs and opportunities that move the industry forward.”
Meanwhile, Pagel will help develop SEMA’s long-term business plan. He will also support membership growth and retention.
In addition, he will help set performance goals and align member engagement with SEMA’s marketing and communications work.
SEMA represents more than 7,000 companies in the specialty automotive aftermarket. It also produces the annual SEMA Show in Las Vegas. For more information, visit www.sema.org.
Information sourced from SEMA. Edited by Exhibit City News for clarity, length, and style.
