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Why In-Person Selling Still Reigns Supreme

by Joe Houle Tradeshow and event marketing is often referred to as “Face-To-Face Marketing.”  In today’s hyper-connected world, digital platforms like social media and email

How to Stop Wasting Money on Shipping

From Crates to Customs   Tradeshow shipping isn’t just about moving crates from point A to point B; it’s a high-stakes operation where timing, documentation,

Grading Performance with ERP Report Cards

Achieving Straight-A Implementations By Rick Kostopoulos, CEO, NewGen Business Solutions In today’s trade show and event industry, agility and visibility are everything. That’s why more

Better Booths, Better Planet

The Future is Reusable by Glenn Hansen Looking for a sustainable alternative to single-use exhibit components? You’re not alone. Across the events industry, several new

“The Other Chicago World’s Fair”

A Century of Progress International Exposition The 1933 World’s Fair opened during the Great Depression when times were tough. One-quarter of America’s work force was

Chicago O’Hare International Airport

Airport Code: ORD Location: 10000 W O’Hare Ave, Chicago, Illinois Date Opened: February 1944 (as Orchard Field, renamed in 1949 after Medal of Honor recipient

When Creativity and Diversity Meet

by The Exhibitor Advocate Creativity in the exhibit world is not a new concept. Exhibitors rise to the challenge at every single event to resourcefully manage

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