What American Exhibitors Don’t See Coming in Europe
July 21, 2026
EuroShop, 2020. After years of designing and building booths across Europe, I arrived on site quietly confident. I should not have been. I had misread
EuroShop, 2020. After years of designing and building booths across Europe, I arrived on site quietly confident. I should not have been. I had misread
Chicago briefs this month track major convention activity, industry events, visitor spending, transportation updates, and citywide sports programming. Highlights include the ExSys Awards and Chicago
Las Vegas briefs this month track major tradeshow results, August show previews, hotel investment, new attractions, and entertainment announcements. Highlights include InfoComm’s 28,132 verified attendees,
June’s international briefs tracked leadership changes, congress wins, venue investment, and tradeshow growth across four regions. In Europe, highlights included Vienna’s top association meetings ranking,
How does one measure the success of an event? New Orleans held two world’s fairs, 100 years apart. Each lost money. In the first one,
People rarely make important decisions based on information alone. They make them when confidence has been established and trust has been earned. That has always
I sit on my porch in the warming spring air. Birdsong wafts on a gentle breeze, trailing off into the lengthening rays of sunset above
The events industry has a people problem. It’s not that professionals burnout and leave. It’s that we never built a real career infrastructure for them
Breaking the Cycle of Ego and “Seasoning” on the Show Floor I’ll start with a confession: I have an ego. To my regular readers that
On July 4, America does not just celebrate. It builds. For one day each year, parks become concert venues, streets become parade routes, harbors become
This industry has never been short on pressure. Deadlines move fast. Details change late. People get pulled in different directions. One show closes while another
Most leaders think they are stuck because of strategy, people, or execution. What actually slows them down is harder to see. It shows up in
