By Chad McNeal, vice president of innovation, Dimension Design As the economic downturn in the early 2000s caused brands to re-think their tradeshow and event
Andreas Messerli founded Andreas Messerli AG in Zurich, Switzerland, in 1954, and it became one of the largest tradeshow and exhibition companies in Europe and
Growing demand doubled sales of Lama instant foldable, three-dimensional display systems by Trumari in 2013, a leading U.S. manufacturer and distributing source of floor and
As the budgetary battle for future marketing dollars intensifies, management requires event marketers to prove ROI and quantify an exhibit program’s performance.
By Kevin England, president and CEO, Vonazon Inc.
For meetings and event planners, selecting a venue can include any number of factors such as location, proximity to the airport, nearby hotel accommodations and
In the competitive world of business, tradeshows continue to be one of the primary sales and marketing mediums that harness the value of face-to-face contact.
I was talking to a good friend yesterday about our changing industry. He is a new partner in an exhibit house that has been around
