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Features

Empty nesting

I’m writing this on a Sunday evening in a hotel room in Dallas. I’m here with a new client, at the first show we are

ROO to the rescue

Hello class! Yes, it’s June so I guess we can call this Tradeshow Teacher summer school. Unlike the summer school some of you may remember

Exhibit industry launches new products

Over the last few months, tradeshow and exhibition companies have introduced a number of new products and services to the industry. This merchandise ranges from

The media need you as much as you need them

No one likes rejection. Perhaps that’s why some corporate exhibit managers or their public relations counterparts loathe pitching the media. However, many journalists are over-worked,

Interactive ins and outs

In the uphill battle to engage attendees and cajole them into buying, a few exhibitors are busy testing interactive touchscreens to see if that technology

Understanding the modeling industry

For tradeshow models, having a regular, nine-to-five day job is boring. Typically, these women are working at a new tradeshow every week, where they have to

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