
Tradeshow Strategies: Revamping the Marketing Model for Millennials
by Cynthya Porter For exhibition managers, change is a constant in terms of the tradeshow environment, with evolving technology, economic factors and design trends upending

by Cynthya Porter For exhibition managers, change is a constant in terms of the tradeshow environment, with evolving technology, economic factors and design trends upending

by Amadeus Finlay In today’s highly-globalized economy, strategic use of social media is as important to a successful exhibit program as any physical component of

(Pictured L-R: David Cucinotta and Amadeus Finlay) by David Cucinotta & Amadeus Finlay In July, Sarah Chew, sales and marketing director at Kingsmen Exhibits, wrote

by Amadeus Finlay It is commonly accepted that tropical fruits are good for the soul, but how about the exhibit floor? Philadelphia-based chef, Joseph Poon

by Sarah Chew Blending the best elements of physical and digital creates a unique mix of creative and technological capabilities which will create new experiences

“Selffees” Are Millennial-Inspired Giveaways by Haley Wilson Freeman This is it — the answer to your tradeshow marketing angst: edible selfies. It’s your face, or