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AI and Exhibit Design

Artificial intelligence is no longer a fringe experiment reserved for Silicon Valley labs or sci-fi think pieces. It is actively reshaping industries that once seemed immune to automation—creative fields included. Architecture firms are using generative design tools to explore thousands of structural options in minutes. Fashion brands are testing AI-generated collections.

UBC members work from ladders while assembling a tradeshow-style structure in a hands-on training environment.

Building Readiness Through Physical Space

In the tradeshow and live-events industry, work happens under fixed deadlines and in temporary conditions. Crews arrive, build complex environments, and operate with little margin for error. In that context, preparation matters as much as execution. One way the United Brotherhood of Carpenters and Joiners of America (UBC) approaches readiness is through physical, hands-on environments that reflect the constraints of the jobsite.

Your AI Investment Is Failing. Your Leadership Team Is the Reason.

I talk to mid-market CEOs every week who’ve done everything right on paper. They bought the tools. Hired the people. Launched the pilots. Gave the all-hands speech about transformation.

Six months later, the meeting notes look better. The emails are more polished. And the organization is still slow, still noisy, still stuck in the same decision loops it was stuck in before they spent the money.

Artificial Intelligence and Tradeshows

Over a year ago, in my January ’25 column, titled The Future of Tradeshows, I wrote:

“The Department of Defense began funding AI research in the sixties. Today, AI enhances communication and accelerates analysis and content production. It can impact all phases of a tradeshow: from improving security and event planning, to logistics and production.

Ottawa skyline with Parliament Hill above the Ottawa River, highlighting Ottawa Tourism business events promotion

International Venues Report Shows 2026 Demand

International briefs this month span venue operations, certifications, sustainability tools, congress growth, destination marketing, and event technology across Europe, North America, Asia-Pacific, and Latin America.

Immersive large-scale Europalco event with advanced lighting and staging in Portugal

Sustainable Lighting and A/V, You Light Up My Life

With respect to the “weight of the lift,” audio and visual (A/V), staging, and lighting have the most immediate effect on cost efficiency for a supply chain. It makes sense that this element of the event supply chain were early adopters even if they did not realize they were being more sustainable.

The 1893 Midway: America’s First Amusement Park

Before Disneyland and Epcot Center, before travelling carnivals, local amusement parks, and modern-day convention centers, there was the great grandaddy of all entertainment destinations—the Midway Plaisance at the 1893 Chicago World’s Fair. The place was a mile long, 73 acres in size, and “midway” between Jackson Park (home to the Fair) and Washington Park.

The Evolving Voice of the Tradeshow Industry

A new generation of professionals is now part of the workforce alongside seasoned talent. The voice of the tradeshow and expo industry is evolving into one that is more collaborative, purpose-driven, and adaptive. Highlighting this evolution inspires confidence in the industry’s future and reassures professionals about ongoing progress.

VIP Spotlight: Pete Bosader

Pete Bosader remains a pivotal figure in the tradeshow industry, currently serving as Willwork’s Northeast Director of Operations, and wears many hats. He handles duties in operations, and business development. Bosader has been working in this industry since 1992, associated with Willwork for over 30 years. His relationship with Willwork’s CEO, Bill Nixon, entails a long history of collaboration and mentorship that has shaped Pete’s career and his leadership role.

Employco Celebrates 30 Years

Employco marked its 30th anniversary on Saturday, April 18, 2026, with an evening event at Gibson’s Bar & Steakhouse in Oak Brook, Illinois, celebrating the company’s growth from a family startup into a multigenerational business.

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