Corporate Display Specialties (CDS Displays), a Stratford, Conn.-based provider of custom, portable and modular tradeshow displays, once again re-launched its website CDSdisplays.com after seeing two years of national growth from its previous re-launch in 2012.
According to CDS President Joe Bottone, CDS Displays attributes its 70 percent growth directly to the success of its previous website.
“We get consistent inquiries from great companies who find us online. In the last quarter alone, our website connected us to Proctor & Gamble, Frontier Communications and Emerson. The results from past two years inspired us to plan a site for the next two years. We feel the new site better positions us and showcases our vast experience,” Bottone explained.
To help showcase its new website, CDS Displays will be listing themselves under exhibit rentals in EXHIBITOR’s 2015 Find-It Marketplace.
“It’s a small investment with an opportunity for big impact,” he added.
CDS jumped into online marketing with both feet in 1999 and was spending $10,000 each month for a banner advertisement on Yahoo! The company owned the top banner when anyone searched for the keyword “trade show.” Back then, there was no competition online. Now there are hundreds of companies paying more than $20 per click for a single keyword phrase that contains the words: trade show, exhibits, or displays.
When CDS Displays was formed in 1983, it was the first exhibit company to place display ads in the Connecticut Yellow Pages. By 1999, when CDS decided to shift its focus online, there were three full pages of competitive ads in the local yellow pages, but there was little-to-no competition online.
“When we approached Yahoo! to advertise, the cost seemed very high at $10,000 per month, but we decided to give it a try. It worked! It worked better than we could ever imagine,” stated Bottone.
Unfortunately, it took less than two years for the competition to arrive. When that happened, the cost to own the “trade show” keyword banner went from a fixed price to a bidding system, and the ROI model no longer existed.
Presently, there are no longer any display ads for exhibit companies in the local yellow pages, but there are more than 19 million results when searching online for tradeshow displays. CDS Displays is more focused than ever to once again appear on the first page of those results.
For more information about CDS Displays, visit http://www.cdsdisplays.com/.