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Industry Overall

CEIR Index for the overall exhibition industry


The Center for Exhibition Industry Research (CEIR) recently announced the release of the CEIR Index Report, An Analysis of the 2010 Exhibition Industry and Future Outlook. The Index reports that the overall exhibition industry hit bottom in 2010, and that the industry should see a modest recovery during the next three years in all metrics across most sectors.

The CEIR Index Report revealed that the overall exhibition industry fell for a third straight year in 2010, declining by 2.4 percent. Revenue suffered the largest decline of 8.4 percent.

A positive sign is that attendance, the leading indicator of the exhibition industry, increased by 2.4 percent. As employment grows over the next three years, attendance should continue to pace the exhibition industry. Month-to-month net job creation is the indicator to watch in 2010.

“A three-year predictive feature has been added to the 2010 CEIR Index Report,” said CEIR president and CEO, Douglas L. Ducate, CEM, CMP. “The economic analysis team, led by Dr. Allen Shaw of Global Economic Consulting Associates, Inc. (GECA) and Dr. Jeff Werling of Inforum, has done an outstanding job of analyzing and reporting the data. The reader can use to the report to measure their own results against the entire industry and events within each sector.”

Percent Change

CEIR Index for the Overall Exhibition Industry (Percent change)

A grant given to CEIR by the World Shoe Association in 2006 was meant to be used to enhance the Index, making it a necessary tool for exhibition organizers to use in planning for future years.

“The Index is a substantial and important document for our industry,” said Skip Farber, formerly with the World Shoe Association and a former director of CEIR. “The changes and enhancements made this year help make the document more valuable than ever.”

As an objective measure of the annual performance of the exhibition industry, the CEIR Index measures year-over-year changes in four key metrics to determine overall performance. The CEIR Index also provides exhibition industry performance across 14 key industry sectors:

  • Business Services
  • Consumer Goods
  • Discretionary Consumer Services
  • Education
  • Food
  • Financial, Legal and Real Estate
  • Government
  • Building, Construction, Home and Repair
  • Industrial/Heavy Machinery and Finished Business Inputs;
  • Communications and Information Technology
  • Medical and Health Care
  • Raw Materials and Science
  • Sporting Goods, Travel and Entertainment
  • Transportation

Several sectors in consumer goods are forecast to gain ground along with consumer confidence and expenditures. The Building, Construction, Home and Repair and the Industrial/Heavy Machinery/Finished Business sectors are forecast to experience cyclical upswings. Moderate growth of the Medical and Health Care sector is also forecasted. Two sectors, Education and Government Services, are forecast to contract in the short term.

The complete 2010 CEIR Index was released at the Society of Independent Show Organizers (SISO) CEO Conference on April 11.
Exhibition organizers who contributed data to the Index will receive the document along with the Introduction and Methodology, the Macro Economy and Overall Exhibition Industry report, the Government sector report and the sector report in which their events fall. To contribute data to the Index, visit www.ceir.org.


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