Experts in the MD and IT sectors will discuss what is happening in relation to the sequester, restriction on government travel and competition from third-party events at the Center for Exhibition Industry Research’s (CEIR) Predict Conference in New York City on Sept. 12.
There are challenges for the Medical and Health Care (MD) and Communications and Information Technology (IT) sectors, in which the entire exhibition industry needs to be aware, according to CEIR – a research agency focusing on the exhibition industry.
While some exhibitions in the MD sector have reported record attendance, others are struggling in the face of the sequester, across the board federal budget cuts, and the Affordable Care Act, which aims to increase the quality and affordability of health insurance.
“It’s undeniable that many events are feeling the impact of the sequester,” said Marco Pardi, president, UBM Tech Events. “Our recent Black Hat event was one of the largest in history despite the sequester.”
The Communications and Information Technology (IT) sector has been experiencing growth with rising consumer sentiment.
“While the sequester is certainly impacting expositions, the IT side of healthcare has and will continue to receive significant incentive funding from the government for the next several years. The purpose of this funding is to create an IT foundation to support a more efficient and effective delivery of healthcare,” said R. Norris Orms, chief operating officer, Healthcare Information and Management Systems (HIMSS).
Moderated by Pardi, session panelists include Orms and Karen Chupka, senior vice president at International CES. Discussion will be focused on how regulatory requirements are expected to impact exhibitions in the technology area of the Health Care sector and the ancillary positive impact to medical exhibitions. Common to both the MD and IT sector is the impact the sequester is having and is expected to have, fringe events that may be launched and the need to diversify the marketplace.
“All sectors need to consider their business imperatives related to their missions, maximize opportunities for revenue diversification globally, keep content relevant and explore creative solutions to address exhibition needs. These are imperatives for HIMSS,” said Orms.
Industry experts will discuss these challenges, and others, and the business strategies being utilized to counter.
Predict is an event for executives in the exhibition industry and financial community for effective and strategic planning purposes in regard to exhibitions in the coming year.