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‘Click Here First’ campaign debuts new industry video at EXPO! EXPO!

In celebration of the exhibition and events industry, attendees at the 2013 Expo! Expo! conference will be among the first to see a short documentary from the “Click Here First” campaign. Hosted by IAEE, Expo! Expo! will take place on Dec. 10-12 at the George R. Brown Convention Center in Houston.

Originally launched at the 2011 conference, the “Click Here First” campaign was created to unify the exhibition and events industry. The 2013 debut is part of a program that focuses on educating media influencers about the value of face-to-face events.

“This video is meant to serve as a reminder of how far the exhibitions and events space has come and how our industry continues to contribute to the business world’s goals and accomplishments,” said Paige Cardwell, president, CSG Creative. “Like other industries, we have been impacted by economic woes, but we continue to rise up, evolve with the changing times and deliver meaningful results.”

According to the Center for Exhibition Industry and Research (CEIR), the exhibition industry has seen steady growth that few other industries can match. Experiencing 12 consecutive quarters of year-on-year growth, officials are predicting that this streak will not only continue, but also gain momentum in 2014-2015.

“The exhibitions industry is vital to a healthy business environment. Face-to-face engagement helps build trusting, quality and long-term relationships, which are necessary for our industry and the global economy,” said INFOCOMM International Senior Vice President of Expositions and IAEE Chairperson Jason McGraw, CTS, CAE.

Industry leaders, exhibitors and attendees continue to leave events with personal stories of how face-to-face gatherings have positively influenced their business.

“Ours is a vital industry that creates connections and opportunities by embracing the value of one-on-one interactions and tapping into the senses to provide the ultimate business experience,” said McGraw. “We have a lot to be proud of and sharing this video is a great way of showing that pride.”

The complete video will be available online at www.clickherefirst.org.

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