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CONEXPO expands offerings and remains attendee-friendly



CONEXPO is expected to cover more than 2.2 million net square feet of exhibit space.

CONEXPO-CON/AGG and IFPE 2011 will soon descend on Las Vegas as the international gathering place for the construction industry. Held every three years, the exposition showcases the latest construction equipment, products, services and technologies.

This year, the event will feature over 2,000 exhibitors, an education program with sessions emphasizing industry issues and trends as well as product concentration areas, making it easy for visitors to locate specific products, services and exhibitors of interest.

CONEXPO and IFPE 2011 will also have the support of worldwide industry organizations. More than 80 allied associations and groups are supporting the show, with hundreds of industry meetings. Key countries for industry business are also hosting international exhibit pavilions. The International Concrete Exposition (ICON) will also be co-located with the expo.

“These industry connections broaden the base of our shows to enhance the tradeshow experience for all with more interaction between qualified buyers and sellers, more industry education, and more networking in a global environment,” said Megan Tanel, vice president of exhibition and events for the Association of Equipment Manufacturers.

The show supports organizations from the U.S., Canada and 13 other countries worldwide including Brazil, Chile, China, India, Italy, Japan, Mexico, Korea, Philippines, Taiwan, Turkey, United Kingdom and Venezuela.

“More than ever, companies are looking at their bottom line and evaluating their investment of time and money,” said Melissa Magestro, IFPE show director. “Our industry collaborations are one way we offer real value in today’s marketplace for all participants.”

As CONEXPO increases and size and scope, show organizers have made some changes that will help attendees navigate the show floor.

The show has downloadable customized reports available that conveniently group together and segment the show’s exhibitors, education and technical experts by industry.

The industry-specific snapshots can help companies save time onsite by targeting areas of exhibitors that are most relevant to their businesses. There are eight specialized reports: aggregates, asphalt, concrete, earthmoving, heavy lifting and utilities plus Tier 4 and business management.

“We know tradeshows are an investment of time and money and that our show is a large one,” said Tanel. “This is another tool we developed for our attendees to better understand the value of the show and for them to get maximum value from the time they spend onsite.”

The show is expected to cover more than 2.2 million net square feet of exhibit space.

Another way CONEXPO and IFPE 2011 is enhancing the show’s value is through an improved badge system and scan-based lead analysis program.

Bar codes on badges have replaced a separate swipe card. A radio frequency identification (RFID) technology will also track booth traffic and communicate attendee needs and interests to show management and exhibitors.

The barcode-badge system saves time for attendees who want to keep track of which booths/companies they visited while at the show and share follow-up contact information with exhibitors. Exhibitors using the RFID add-on to the lead-retrieval system will be able to boost their return on investment by gaining valuable insights into booth traffic patterns.

“Incorporating RFID technology, which measures booth interaction traffic real-time with accurate web-based analytics, will provide show management with an opportunity to better understand the preferences of our attendees and will offer participating exhibitors the ability to increase the value of their show participation,” said Tanel.

Advance registration for CONEXPO and IFPE 2011 has been extended through March 11 and includes access to both shows as well as the co-located ICON Expo for the concrete products industry. Advance registration has also been extended for the shows’ education programs.

For attendees who have not registered in advance, streamlined onsite registration processes will include self-registration kiosks and online registration during show days.

Also new to this year’s CONEXPO and IFPE 2011 is a partnership that promotes re-distribution and re-use of discarded show materials. The Repurpose AMERICA program, presented by DoppstadtUS, complements the show’s normal recycling process.

Repurpose AMERICA is a program of Greener Vegas, a nonprofit organization that collects unwanted non-recyclable products and materials and repurposes them for donation to local schools, teachers, community associations and other nonprofit groups. The program will be a collaboration between AEM, the Las Vegas Convention Center and show general contractor GES. Discarded show materials that are removed and repurposed include signage, banners, foamboard and magnetic signs, bags and bag stuffing materials, registration materials and excess publications and literature.

“Supporting the CONEXPO-CON/AGG Repurpose AMERICA recycling program through our sponsorship investment is a perfect partnership to demonstrate the broad scope of our equipment,” said Hugh Fagan, DoppstadtUS sales director. “This is a great opportunity to emphasize the importance of material recovery, and we’re proud to be associated with it.”

Repurpose AMERICA will continuing on the success of the show’s recycling program from 2008.

“The Repurpose AMERICA program makes recycling and repurposing much more hassle-free,” said Tanel. “We have worked with them before and we commend them as well as GES and the Las Vegas Convention Center for facilitating the process.”

CONEXPO and IFPE 2011 will be held from March 22-26 at the Las Vegas Convention Center.




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