April 18, 2024 8:11 PM
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ConferenceDirect Announces Cara Banasch, SVP of Enterprise Solutions

submitted by Larry Hanson, Chief Marketing Officer, ConferenceDirect

ConferenceDirect is thrilled to announce the appointment of Cara Banasch as Senior Vice President of Enterprise Solutions. While our portfolio of offerings continues to develop, ConferenceDirect is uniquely positioned to offer a suite of meeting services to our clients as they focus on evolving priorities of creating value, efficiency, and experience.  In this new role for our organization, Cara will be responsible for overseeing the sales, strategy, and implementation of our Strategic Meetings Management Program.

“I am honored to join the team of extraordinary professionals at ConferenceDirect as our clients’ needs are changing so rapidly.  We recognize enormous opportunity to collaborate with our clients for measurable results that will enhance their strategic position,” said Cara Banasch.

Cara brings over 20 years of valuable experience in executive hospitality leadership to ConferenceDirect. Most recently, she served as the Vice President of the Sales Organization for Omni Hotels. Known for a client focused approach in partner facing solutions, Cara previously held multiple key roles at Starwood Hotels & Resorts as well as Senior Vice President of Convention Sales and Strategy for the New Orleans Convention Bureau.

Jerry Horan, President, and CEO of ConferenceDirect, commented on the new addition to the team: “Cara Banasch adds a fresh perspective understanding client’s requirements which will help enhance our ability to support and acquire new strategic accounts. As we observe an increased demand for our services, Cara will play a pivotal role in providing a more strategic perspective in partnering with our clients to help them achieve their goals.”


About ConferenceDirect

ConferenceDirect, headquartered in Folsom, California, is a full-service global meetings solution company. Our diverse portfolio of services includes Virtual/Hybrid Meetings, Site Selection & Contract Negotiation, Conference Management, Housing & Registration Services, Event Technology, Strategic Meetings Management Programs, Incentive Programs, Cruise Services, Experience Design, Green Meetings, Vendor Management, and Marketing Support. With over 450 associates managing more than 13,000 meetings, conferences, and events for over 4400 customers, ConferenceDirect is committed to delivering innovative and professional solutions. For more information, visit www.conferencedirect.com.

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