Destinations International, the global trade association for destination organizations, announced the Destinations International Canadian Alliance, a newly formed organization of Canadian members of Destinations International.
“Destinations International is committed to providing our members around the world with the resources they need to be successful,” says Don Welsh (pictured left), president and CEO of Destinations International. “This strategically formed organization will enable our team to provide our Canadian members with important education, research and tools.”
“By aligning with Destinations International, Canadian destination organizations are laying the foundation for a strong recovery of the tourism industry and working together to strengthen Canada to be one of the top destinations in the world,” says Kathleen Trainor (pictured right), president of the Destination Marketing Association of Canada.
Currently, 23 Canadian destination organizations are members of Destinations International, the most of any country besides the United States. Those destination organizations will benefit from being part of this newly formed organization that will create educational content that is relevant to Canadian members and make recommendations on topics, themes and issues that are important to Canadian destination organizations.
Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with almost 6,000 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more info, visit www.destinationsinternational.org.
The Destination International Canadian Alliance is comprised of destination organization executives from across Canada. The alliance provides a forum for Canadian destination organization executives to meet regularly throughout the year to coordinate on key industry issues including advocacy, resourcing, policy and marketing. The alliance represents Canadian membership within Destinations International and provides strategic guidance to the association and recommendations for how the Association can best serve its Canadian members. This includes developing content and programs that are valuable to Canadian destination organizations. For more info, visit destinationsinternational.org/canadian–alliance.