Marking its first return to Germany in 11 years, the European Cities Marketing (ECM) association will meet June 4-7 in Dresden.
In addition to promoting the sharing of professional expertise and conducting research and training activities, ECM is responsible for politically advocating on behalf of its more than 100 member cities.
“The ECM Annual Conference addresses one of the most pressing issues impacting the tourism sector and the city destinations,” said Ignasi de Delás, president of ECM and deputy general manager of the tourism marketing¬ association in Barcelona. “Being located right at the heart of Europe, and allowing history and innovation to be experienced in such outstanding equal measure, Dresden is the perfect place in which to address these topics.”
Dresden Marketing GmbH (DMG) is an event partner for ECM, handling on-site organization. The social program lined up for the evenings and on Saturday will introduce participants to many diverse attractions in and around Dresden, such as the Frauenkirche, the Old Town, the trendy Neustadt and Schloss Wackerbarth.
Held at the International Congress Center Dresden, the key topic will address “Young travellers, young delegates, young cities – What do we know, what should we do” and will focus on three main questions: What do we know about young travellers and conference delegates? What tools are needed to reach this target group? And what is our role as the Destination Management Organisation in this market?
A total of 120 participants have been accredited – executive directors and managerial staff in city, tourism and conference marketing organizations from more than 60 cities all across Europe, including representatives from Dresden’s sister cities of Hamburg and St. Petersburg.