CORT Event Furnishings, the nation’s largest event furniture, lighting and accessories rental company and Steve Kemble, America’s sassiest lifestyle guru, share some top event design trends for 2011.
With the economy recovering, companies are spending more on events and tradeshows to market their products and train their employees.
“Event designers are still doing more with less, but they’re challenged to give events a fresh look by being more creative,” says Kevin Dana, director of marketing for CORT Trade Show and Event Furnishings.
Steve Kemble agrees creative design will be critical for 2011.
“Designers need to dig deep and dream big to find new ways to create fabulous décor on a budget,” said Kemble. “Mixing textiles and patterns with rich colors, surprising accents and floral will make spaces feel new while echoing the past.”
What are the hot colors to watch in 2011?
“Purple is my new go-to color,” said Kemble. “It’s modern, hues range from blue to deep violet, and it pairs well with grey. Don’t forget orange as its importance continues to grow, while blues and greens round out the palette. White is still the most important color as it complements and transforms any color with lighting and accents.”
Patterns and textiles
Event planners are introducing themes that fuse world patterns with modern Hollywood glamour to reflect clients with a broad world view and diverse cultural backgrounds. Varied textures, color and patterns create a layered effect that enhances the event experience.
Creative seating
Designers are moving past the traditional sofa and chair by customizing seating to fit the event space and theme.
“The best events incorporate seating with surprising and unusual configurations,” said Kemble. Modular seating enables event planners to design seating with curves, serpentines, squares and circles. CORT’s new Endless seating collection, designed specifically for event planners, has been a runaway success at parties and events across the country from the re-opening party of the Gaylord Hotel in Nashville to high profile events for Salesforce.com, Nike and Oracle.
Technology at Events
A continuing trend is the use of technology at events. Whether through touch screen monitors, LED lighting or video games, clients are integrating technology into their exhibits to provide an engaging experience.
Top of the line
Despite the soft economy, there remains a demand for luxury events and this trend will continue to grow.
“There’s a market for sophisticated designer furnishings that make a statement. Certain clients demand the best and appreciate that good design reinforces a luxury brand,” said Kemble. “Lounge22 Powered by CORT pushes that design envelope.”
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