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Evolving exhibitor strategies to be addressed at World Meetings Forum 2013


Learning more about how exhibitor strategies are evolving and their impact on exhibition organizers will be the key topic of discussion led by Exhibit Surveys’ top executive on June 14 during the World Meetings Forum 2013.

ecn062013_jon_wilcox_exhibit_surveys_world_meetings_forum_intJonathan “Skip” Wilcox, CEO of Exhibit Surveys, will lead the discussion aimed at major exhibitors, who are the lifeblood of an exhibition in driving attendee value, according to Exhibit Surveys. But the major exhibitors are evolving in how they use exhibitions strategically. 

The economy and shrinking budgets have forced major exhibitors to re-think their event strategies. But there are other long-term factors in play, such as competition for marketing budgets and new marketing channels, that will have an effect on the way major exhibitors go to market and the way they will use exhibitions in the future. 

It is not whether major exhibitors value face-to-face engagement channels; it is how they use them, according to Exhibit Surveys. For organizers, the key to being a strategic partner to exhibitors is to understand how they are evolving in their use of exhibitions and events, and how they view exhibitions fitting into their overall marketing strategies. The presentation will be based on experience measuring and consulting with multi-national companies who exhibit in major exhibitions.

Exhibit Surveys is a global provider of research, measurement and consulting services exclusively forworld_meetings_forumthe exhibition and event industry. The World Meetings Forum is dedicated to the discussion and analyses of global trends in the MICE industry. The World Meetings Forum 2013 is scheduled to he held at Riviera Maya, Cancun, Mexico, June 14-16.

Celebrating 50 years in business, Exhibit Surveys specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event-marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and more than 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities.

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