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EXHIBITOR2011 expands show floor

EXHIBITOR2011, the world conference and exhibition for tradeshow and corporate event marketing, which meets from March 27-31 in the Mandalay Bay Convention Center, Las Vegas, has a number of new features in store for this year’s convention.

A magnitude of new products, displays, sessions and workshops will take place inside the expanded EXHIBITOR2010 exhibit hall. It is North America’s largest exhibit hall in the industry and has now been expanded to feature more island exhibits as well as smaller booths.

“Key to our expansion is the addition of space for island exhibits,” said Carol Fojtik, CEM, senior vice president of Hall-Erickson, Inc., Managing Directors for EXHIBITOR2011. “Fifty-two island exhibits already have been sold and we have no more room for large exhibits on the existing floor plan. Also, only a few scattered 10 x 10 foot booths remain in the exhibit hall. This expansion will allow us to accommodate the needs of both large and small exhibitors who are now on our waiting list for space.”

The EXHIBITOR2011 website has a floor plan map displaying where each booth and product will be displayed during the show.

“Our exhibit hall is the fastest, most efficient means of finding new partners, products or services,” said Lee Knight, founder and CEO of EXHIBITOR Media Group. “From the hottest exhibit designers and producers to the best in trade show and event specific products and services, you’ll find everything you need to support your trade show and corporate event marketing program. Our exhibitors are the industry’s top solutions providers and they make the EXHIBITOR2011 exhibit hall a top destination for face-to-face marketing professionals.”

“To aid show attendees in their search for what they need, EXHIBITOR’s New Product Showcase delivers the industry’s largest collection of new trade show and corporate event products and services,” Knight continued.

The exhibit hall is open from 11:30 a.m. to 3:30 p.m.

EXHIBITOR2011 will also feature 70 new sessions designed to solve the toughest challenges tradeshow and corporate event marketing professionals face.

The new sessions are among more than 220 offered in seven learning tracks. These include: Measurement and Results; Planning and Execution; Marketing and Communications; Corporate Events; Personal and Career; Exhibits and Experiences and Global.

New sessions on marketing through social media and keeping your exhibit green are also being offered during show because the industry is trending in those directions.

Although the topic of going green isn’t necessarily new to the tradeshow industry, EXHIBITOR2011 is going to keep the environmental movement going with new sessions on how to maintain the eco-friendly atmosphere. Attendees at the two half-day workshops are asked to come with their own business data so they can walk away from the event with their own personalized going green action plan.

“Going green is all about having the right information and the right resources to meet this growing industry trend,” said Lee Knight, founder and CEO of EXHIBITOR Media Group. “EXHIBITOR2011 offers exhibit and event marketers sessions on all aspects of green exhibiting. The sessions feature experts who can help them avoid the pitfalls.”

The first session on “Creating and Implementing Your Sustainable Exhibit Plan” is taught by Tom Bowman, EXHIBITOR Online’s “Ask Mr. Green” columnist. This session is already sold out.

Another half-day green session is entitled “Using Green Meeting Standards for Event Success.” Attendees at this session will learn how to apply the new green industry standards and how to develop an action plan that involves all the stakeholders in meeting those standards. This session is being taught by Tracy Stuckrath, an event professional with more than 20 years experience producing healthy, sustainable meetings, is teaching this workshop.

The addition of new topics and sessions is a normal adjustment for EXHIBITOR.

“Each year, the curriculum is strengthened, refreshed and infused with hot new sessions,” said Dee Silfies, chief learning strategist for EXHIBITOR2011. “We spot and address emerging tradeshow and corporate event issues, trends, and concerns.”

Social media, being among those new topics, is the center of seven different learning sessions, which include blogging streamlining apps for smartphones and a session based solely on applications for the iPad.

New sessions also include case studies and profiles from NASA, GE, John Deere, Proctor and Gamble among others.

The show kicks-off with one full-day and four half-day workshops on Sunday, with topics like creative problem solving and meeting special dietary needs covered.

“These new sessions are all solutions at work,” said Dee Silfies, chief learning strategist for EXHIBITOR2011. “Each year, the curriculum is refreshed and infused with hot new sessions. We spot and address emerging trade show and corporate event issues, trends, and concerns.”

The hours for the exhibit hall are set to avoid overlap of the workshops, seminars, field trips and Peer2Peer roundtables.



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