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A well-known meetings designer from the Netherlands and author of “Into the Heart of Meetings,” Eric de Groot will visit Sydney, Australia from Oct. 9-10 to teach a meeting design training course focused on interaction.  

Meeting design is gaining attention in the meetings industry worldwide. The reason is simple: Participant and organizer expectations about the quality of programs are increasing constantly – and rightfully so. Organizations want their investments in meetings to show demonstrable results. A simple string of PowerPoint presentations is often not good enough, but then what?

“I’m delighted to hear Eric de Groot is bringing his knowledge on meeting design to Sydney. De Groot’s creative presentation about the mental chemistry of meetings was our most popular session at ICCA’s Forum for Young Professionals at EIBTM in Barcelona last year. His course should stimulate all organizers to lift the bar when it comes to developing compelling and potent conference programs,” said Elizabeth Rich, an Australian meetings industry veteran.

For almost 15 years, MindMeeting, the meeting design agency Eric de Groot founded with his co-author Mike van der Vijver, has specialized in designing effective programs for international audiences. One common feature in their program design is the active role of the people in the meeting.

In October, de Groot will offer Australian meeting professionals, or anyone else who uses meetings as a form of communications, to tap into his experience and know-how. The course will zoom in on interaction in all its design aspects.

Topics include the role of the venue, room lay-out, the decisive first five minutes of the program and how to optimize the content. In addition, course participants will learn how to cure major meeting headaches like long personal introduction rounds, boring content, official formalities and poor speakers.

The course takes place on the Sydney Campus of the Blue Mountains International Hotel Management School. For information and registration, contact sara@mindmeeting.org.

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