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CEIR: Fourth quarter continues positive upswing

The Center for Exhibition Industry Research (CEIR) has announced that preliminary data collected annually for the CEIR Index report for 2010 reveals an overall increase of 4.1 percent over 2009. The positive number trend that began in the third quarter of 2010 continued into the fourth quarter, which is a positive indication of recovery from the recession. However, the true test will be results from the first quarter in 2011.

Index data for the fourth quarter of 2010 conveys increases in all four metrics of measurement. The fourth quarter 2010 metrics are Net Square Feet (5.6 percent); Revenue (4.2 percent); Professional Attendance (5.4 percent); and Number of Exhibiting Companies (2.1 percent). While fourth quarter 2010 is not as big of an increase as the third quarter, the metrics measured in the fourth quarter had not declined as far as those in the third quarter. It is also important to note that in the fourth quarter, three of the four metrics are above 100 in contrast to the third quarter in which none are even close to the base 100.

The CEIR Index, 7th Edition predicted that the exhibition and events industry may begin to grow at the end of 2010, which proved to be true. The Index also noted concerns regarding the stability of the forecasted economic expansion and confirmed that the exhibition industry has rebounded from previous recessions, even though the industry tends to lag behind the economy’s recovery. Notably, the exhibition industry’s previous decline ended in the second quarter of 2003 and the Index reported that performance returned to pre-2000 levels by the end of 2004.


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